Telegram Ads minimum budget changes: what it means for advertisers

Recently Telegram advertisers faced a new reality: the minimum budget to launch a Telegram Ads campaign is now only 500 euros. It was not always like this. Here is the history of changes and what they mean for advertisers.

Change history

When Telegram first launched its ad platform, the minimum budget was much higher, 2 million euros. This was a serious entry barrier and many advertisers could not afford it.

Over time Telegram became more accessible. The minimum budget was lowered to 3,000 euros, still high but reachable for some companies.

Then Telegram lowered it again to 1,500 euros. That was a significant step and many advertisers could finally use the platform.

Now the minimum budget is 500 euros. This is a major reduction and makes the platform more accessible.

VAT and service fees

Of course, VAT and a service fee are added, totaling 20 percent each. So the minimum budget now looks like this:

• 500 euros base minimum
  • 20 percent VAT (100 euros)
  • 20 percent service fee (100 euros)

Total minimum budget is 700 euros, or about 75,000 rubles.

TON as an alternative

There is an alternative for those who want to launch with less budget. If you run ads via TON (Telegram Open Network), the minimum budget is around 15,000 rubles. This is much lower than the euro minimum and can be attractive for some advertisers.

What this means for advertisers

Lower minimum budgets open new opportunities. Advertisers can launch effective campaigns with smaller budgets, making the platform more attractive.

Lower minimums can also increase the number of advertisers, leading to more competition and better use of budgets.

Conclusion

Lower minimum budgets are good news for advertisers. Telegram Ads is now more accessible and attractive for smaller teams and creators.