How to find Telegram channels for advertising: a practical guide

Finding suitable Telegram channels for promoting a product or service is not simple. Campaign success depends on choosing platforms where your target audience actually lives. This guide breaks down how to search effectively, what to evaluate, and which tools to use.

Two core parts of any channel

Before searching, it is important to understand that every channel has two key elements:

1. Content - the information the author provides.
2. Audience - the people who consume that content.

For promotion to work, your product must match the audience interests, and the channel content must match your advertising task.

Build a map of target audiences

Before launching ads, create a small map of possible audiences and define what content they consume at different decision stages.

Example: selling sofas

Imagine you sell sofas. Who is your audience?

• Mid segment (30,000 to 50,000 rubles): People doing renovation and interested in modern interiors.
• Premium segment (200,000 to 300,000 rubles): Interior designers and wealthy clients looking for exclusive options.

Channel search strategy:

• For the mid segment: Look for renovation and design channels that discuss modern solutions, not just how to save money.
• For the premium segment: Look for professional designer channels where they share ideas and references.

Example: photographer services

A photographer can offer multiple types of work:

• Wedding photography: Couples preparing for a wedding.
• Children and family sessions: Parents with children.
• Product photography for business: Sellers on marketplaces like Wildberries.

Channel search strategy:

Wedding photography: It may be hard to find wedding planning audiences in Telegram. Other social networks like VKontakte can be more effective.

Children and family sessions: Channels for parents and family communities.

Product photography: Business channels for marketplace sellers.

Why channel selection matters

A wrong channel choice leads to time and budget loss with no results. For example, trying to promote a news channel through unrelated placements can fail because the cost is high and conversion is low.

Tip: the right channel search is half of the success of an advertising campaign.

Ways to find channels

1) Talk to the target audience: Ask people from your target group which channels they read. This gives real and verified placements.
2) Use the Similar Channels section: Telegram suggests channels similar to the one you are viewing. This is a strong way to expand the list.
3) Review channel collections: Curated lists often contain the most popular channels in a topic.
4) Analytics services: Use tools like Telemetr and TGStat to find and analyze channels.
5) Analyze placements: Look where competitors or favorite channels advertise and review those placements.
6) Monitor competitors: Study where competitors run ads and which channels promote them.

Detailed review of Similar Channels

In November 2023 Telegram added a new tool, the Similar Channels section. It shows channels that the Telegram algorithm considers similar by topic and audience.

How to use Similar Channels

1. Find a relevant channel: Start with a channel that clearly matches your topic.
2. Open the Similar Channels section: Scroll up in the channel info to find it.
3. Build a list: Collect channels from that section for further analysis.

Note: Some channels do not have a Similar Channels section. This can be due to mixed audiences or other factors. The absence itself can be a signal of audience quality.

Using Telepars

To simplify the process, you can use Telepars, which automates the search for similar channels.

Steps with Telepars:

1. Collect a starter list: For example, if you need venture capital channels:
   • @ventureinpics
   • @menngornal
   • @rusven
   • @ventureStuff
   • @ventureMemes
2. Paste the list into Telepars: Use the channel input field.
3. Click Find similar channels: The service analyzes Similar Channels sections for all provided channels.
4. Get an expanded list: You receive a list of channels with a count of how often each appeared as a similar channel.

Analyze the results:

• Frequency of mentions: Channels that appear often are usually more relevant.
• Filter out one off mentions: Single mentions are often less relevant.

Why Telepars helps

• Time savings: The search is automated.
• Coverage expansion: You can find hundreds of relevant channels.
• Flexibility: Repeat the process with new channel sets to grow the list.

Channel validation with TGStat

After building a list, you must analyze it. TGStat provides detailed statistics for each channel:

• Audience size: Subscriber count.
• Activity: Average views and engagement.
• Topic: Channel categories and tags.
• Growth history: Subscriber growth or decline over time.

Tip: Watch for abnormal spikes in statistics that can indicate inflated numbers or a low quality audience.

Conclusion

Finding suitable Telegram channels is a strategic process that requires planning and analysis. By using the methods and tools above, you can:

• Define the target audience accurately and find channels where it is present.
• Reduce spend by avoiding irrelevant placements.
• Improve advertising efficiency through a better fit with audience interests.

Remember: Quality preparation is the foundation of a successful campaign. Invest time in search and analysis, and it will pay back in higher conversion and stronger business results.